Heritage. Core. Growth.

A distribution house, trading out of Geylang since 2009

Optical equipment and contact lens supplies, wholesaled to more than 400 physical retail outlets across Singapore and Malaysia.

2009 Established Founded in Singapore by William Phua.

400+ Retail partners Physical outlets across SG and MY.

35+ Years in the trade Founder experience behind the company.

2 Markets served Singapore and Malaysia, one base.

Humble beginnings

Who are we?

AOS PTE. LTD. is a Singaporean Distribution House that specialises in the wholesale of optical equipment and supplies. Established in 2009 by William Phua, the company has made strides with various contact lens brands including the exclusive distribution in Singapore of Korea's Maxim Colors.

Currently, AOS is working with more than 400 physical retail outlets across Singapore and Malaysia. With the plethora of eyewear choices and brands, consumers and retailers are sure to find something for themselves with AOS.

In Malaysia that network is served through a single master distributor rather than store by store. AOS supplies the product and runs the marketing materials and campaigns behind it, and the distributor covers more than 200 of those retail outlets. Feedback from the retailers there comes back to us through the same line.

Two exclusive Singapore distributions sit with AOS today: Maxim Colors, and MAXIGHT distant-imaging vision care devices. AOS Pte Ltd is the exclusive distributor of MAXIGHT in Singapore, and holds the exclusive Singapore distribution of Maxim Colors from Korea.

Order picking on the AOS warehouse floor

Looking forward

Our vision

Headed by William Phua, who is equipped with more than 35 years of experience in the industry, AOS is cognizant of current market trends and demand. We strive to provide excellent service and product quality, and to ensure that our customers are satisfied with their products.

Moving forward, AOS will be setting up new brands to satisfy consumers with a wide range of eyewear products, and aspires to be the top colour contact lens distributor in Singapore. We want to usher in a digitalisation wave to change the way this industry works, but most importantly, the way we serve our retailers and consumers.

A vision care consultancy session at AOS — Consultancy, from product spec to first order

On the register

The company, in its official form

Straight from the ACRA record, so a new supplier or retail partner can check us before committing.

Incorporated

2009, in Singapore, by William Phua.

Entity

Exempt Private Limited Company, ACRA registered.

Quality

ISO 13485 certified: the quality management standard for medical devices.

Classification

SSIC 46491: wholesale of optical equipment and supplies, excluding binoculars.

Based

District 14, Geylang. 46 Lor 17 Geylang #06-02, Singapore 388568.

Cheers to achieving our dreams together.

Business enquiries, retail partnerships and OEM projects all reach the same team.